Marketing - It is one of the things that we know we need to do, yet sometimes (perhaps even more often than not?) we have no idea how to do it, what to do, when to do it, where to do it, and even why we do it. Hubspot created this infographic which outlines the…
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Stretchy headbands are selling well in many markets at the moment. Embroider them or bling them with names, school names, team mascots, school colors, nicknames, clubs - just about anything goes! They are a quick, easy product to embellish and with low stitch or stone counts, you can turn good profits - that ever so…
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Sad movie? Nope - even worse - sad commentary on our industry! We are excellent at making gorgeous decorated apparel, but we have the hardest time showcasing it for some reason! Merchandising your products does not have to be hard, or expensive. I know, from experience in our embroidery business, however, that taking the time…
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Attending a trade show - how important is it? It is expensive - gas or airfare, hotel, meals - it adds up so quickly. Plus the lost revenue - what you would be earning if you were at home, working in your business - how much does that set you back? Well, I think the…
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Well, actually it would probably be more accurate to say 190 pounds heavier - as that is how much new clothing was collected at the Embroidery Network Foundation's annual DoDuds Apparel Drive in Nashville this year. Thanks to everyone that participated and donated new apparel and products or funds to this ongoing project to support…
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I just met one of the owners of a company that has an innovative product that is a business card and becomes 5 golf tees! If you have customers that are looking for a unique promotional item, I would certainly add this to your bag of product ideas! http://myteegolfproducts.com/ Watch a VIDEO where Rich explains…
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Well, it is hard to believe that another Embroidery Mart is nothing but a memory. They are so much fun to build - it is a living 3D puzzle to bring the trade show floor to life each year. And then the classes - who is teaching what, so that the attendees can grow their…
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If you're like many embroiderers and apparel decorators who have never attended NNEP's Embroidery Mart, you probably have some perceptions of the event that may differ from what it's really like. Here are some of the common "misperceptions:" "You have to be an experienced embroidery professional/business owner to get anything out of Embroidery Mart." Answer:…
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Sassi Designs, a new NNEP preferred vendor, has a great offer for NNEP members right now - 10% OFF wholesale! We emailed the details for this special offer to current NNEP members today. This offer is good through Sept. 1, 2012. If you did not receive it, please let me know so that we can…
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Embroidery Mart, the NNEP's largest tradeshow, is almost here! Attend Embroidery Mart July 27-28, 2012 at the Nashville Convention Center in Nashville, TN. At the Embroidery Mart, you will find embroidery equipment, digital garment printers, heat presses, screen print equipment, laser engravers, rhinestones, rhinestone equipment and supplies, rhinestone transfers, backings, threads, hoops, hooping devices, and…
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