P · R · I · C · E — All Five Drivers · nnep.com
NNEP PRICE Quoting Calculator
Don't quote stitches. PRICE the order.
This calculator walks every order through all five PRICE drivers and gives you a PRICE Floor — the minimum this order should be quoted to cover all costs and hit your profit target. Work through each section top to bottom. Your Effective Labor Rate and Overhead Rate pre-fill automatically if you've run those calculators.
Job Information
Income — What You Charged for This Order
Record every dollar the customer is paying, line by line. This is your total revenue for the order.
| Item / Service | Amount ($) |
|---|---|
| Item / service (line 1) e.g. 24 golf shirts with embroidery | |
| Item / service (line 2) e.g. 12 hats | |
| Item / service (line 3) e.g. names / personalization | |
| Digitizing charged to customer | |
| Art / design fee charged | |
| Freight / shipping charged to customer | |
| Minimum order surcharge | |
| Other income (line 1) | |
| Other income (line 2) | |
| Sales tax collected Pass-through only — excluded from Total Income and PRICE Floor | |
| Total Income of the Order (A) — excludes sales tax | $0.00 |
P — Production Cost
Everything it actually costs to run this order — not just the goods. Garments, thread, backing, digitizing, overhead, freight.
| Cost Item | Amount ($) |
|---|---|
| Garment / blank cost Wholesale cost per item × quantity | |
| Garment markup / retail upcharge Retail price minus wholesale cost × quantity. Enter $0 if charging wholesale pass-through only. | |
| Thread Estimate by job | |
| Backing / stabilizer | |
| Sample / sewout garment cost Blank consumed in production testing. If sewout cost passes through to customer, enter in Income instead and put $0 here. | |
| Additional decoration method cost e.g. heat transfer, screen print, tackle twill | |
| Digitizing cost Actual amount paid | |
| Freight / shipping cost Actual paid by shop | |
| Other supplies (line 1) | |
| Other supplies (line 2) | |
|
Overhead allocation for this job
Your overhead rate × machine hours on this order. Machine hours: hrs × Rate: $0.00/hr |
|
| P — Production Cost Subtotal | $0.00 |
R — Real Labor
Not machine time. Human time — every hour the order requires from first contact to final invoice.
| Task | Hours | Amount ($) |
|---|---|---|
| Client consultation / logo intake | $0.00 | |
| Art / digitizing prep time | $0.00 | |
| Sewout / revisions Test sewout, evaluation, re-digitizing before production run | $0.00 | |
| File setup and machine prep | $0.00 | |
| Hooping time Quantity × time per hoop | $0.00 | |
| Machine run time | $0.00 | |
| Changeover / re-hooping | $0.00 | |
| Quality inspection | $0.00 | |
| Finishing / folding / bagging | $0.00 | |
| Packing and shipping prep | $0.00 | |
| Customer communication / approval coordination Minimums: new account = 1 hr | new design, existing acct = 30 min | repeat order = 15 min | $0.00 | |
| Invoicing / admin time | $0.00 | |
| Other labor | $0.00 | |
| R — Real Labor Subtotal | $0.00 |
I — Intended Profit
Profit designed into the price before you quote — not what is left over after. Set your target first, then build the price to hit it. NNEP recommends a minimum of 20% net profit margin on every order.
| Target profit margin % Enter 20 for 20%. Applied to your P + R cost base. | % |
| P + R cost base Calculated from sections above | $0.00 |
| Intended Profit amount Margin % × P + R base | $0.00 |
| Additional profit goal for this order Optional — e.g. high-value new account, strategic relationship | |
| I — Intended Profit Total | $0.00 |
C — Capacity Pressure
What this order costs your shop given your current workload. A full schedule is a real pricing input — not just a feeling.
|
Schedule pressure — how full is your schedule right now?
Be honest. This affects what this order actually costs you to take on.
OpenModerateTightAt capacityOver
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| Rush premium — shop disruption cost What does it actually cost YOU to deliver faster? Overtime, expedited supplies, bumped orders. If no rush is involved, enter $0. | |
| Capacity surcharge — schedule scarcity Applies at schedule level 3–5 regardless of whether the customer asked for rush. A full schedule has real value — price it accordingly. Most shops: $15–$40. Enter $0 if schedule is open (level 1–2). | |
| C — Capacity Pressure Total | $0.00 |
E — End Customer Value
The context of the customer relationship in the pricing decision. E is not about being generous or penalizing customers — it is about pricing accurately for the real value and real risk of each relationship.
A first-time walk-in and a three-year repeat account are not the same order — even if the stitch count is identical.
| New customer — new account premium New customers cost more to serve: more questions, back-and-forth, no history, higher risk of scope changes. Consider $10–$25 to cover extra coordination. This is not a penalty — it reflects real cost. Enter $0 for existing accounts. | |
| Event / deadline premium — customer value Immovable event date (grand opening, tournament, conference). Customer didn't ask for rush — the deadline simply exists. Enter the value of that deadline TO THEM. Range: $15–$50. Enter $0 if no hard event deadline. | |
| Volume relationship adjustment High-volume, consistent accounts: files established, scheduling predictable, communication efficient. A modest downward adjustment reflects genuine efficiency gains. Enter as negative (e.g. -15.00). Never adjust more than the real efficiency gain justifies. | |
| Other customer value consideration Referral source, first order from a large organization, always pays on time, opens doors. Enter dollar impact — positive or negative. | |
| Notes on this customer / relationship Reorder potential, payment history, referral source — anything that informs how you priced E. | |
| E — End Customer Value Total | $0.00 |
PRICE the Order — Summary
P — Production Cost P$0.00
R — Real Labor R$0.00
I — Intended Profit I$0.00
C — Capacity Pressure C$0.00
E — End Customer Value E$0.00
PRICE Floor — Suggested Minimum to Quote
P + R + I + C + E
$0.00
How Does Your Quote Compare?
Your PRICE Floor (calculated above)
$0.00
Total Income charged (A)
$0.00
Gap (Income minus PRICE Floor)
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Profit earned (Income minus P + R + C)
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Actual profit margin % on this order
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