The success of your business is influenced, some even say determined, by the effectiveness of your marketing. While many business owners have a hard time getting a clear understanding of their marketing, I find that effective marketing boils down to knowing the answer to ONE question - what is the point?

When you know exactly WHY you are marketing, you can create a message that gets the results you want.

• Do you want potential customers to call you?
• Do you want potential customers to stop by your business?
• Do you want potential customers to sign up for a mailing list?

Once you know what you want them to do, you can tell them to do it, and how. That is called a "call to action" in marketing-speak. Decide what you want the person reading your marketing to do, and then tell them how to do it.

You will be amazed at how much more simple it becomes to write your marketing messages when you follow this strategy!

If you want industry-specific marketing information, sign up for the NNEP's Not-So-Scary Guide to Marketing Your Embroidery Business (...Even If You Hate Selling) and email newsletter. You will receive a free email newsletter every few weeks that covers the ins and outs of running an apparel decoration business. We go much more in-depth for NNEP members with this sort of help, providing examples and specifics that you can immediately use in your marketing.

NNEP Members - schedule your annual marketing review call here: Annual Marketing Review Call with Jennifer Cox