If you are still in business, my hat is off to you! You are making it in spite of this pandemic. With just a few months left in 2020, you may be looking for ways to connect with new customers and to remind your existing customers that you are in business and ready to create…
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Joe Logo to the Rescue If you’re turned off by the prospect of high-pressure sales, NNEP's President Jennifer Cox would like to introduce you to someone that can help. Meet “Joe Logo” “Joe Logo is the hardest-working employee that any business owner can have,” says Jennifer Cox of the National Network of Embroidery Professionals in Kent,…
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I experienced something unique the other day - a highly memorable product with an equally memorable marketing plan. Experience it yourself here - Poopourri.com. Watch the video on their home page - just watch it! The people that brought this to my attention are as fascinated with marketing as I am. We were looking at…
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The success of your business is influenced, some even say determined, by the effectiveness of your marketing. While many business owners have a hard time getting a clear understanding of their marketing, I find that effective marketing boils down to knowing the answer to ONE question - what is the point? When you know exactly…
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