A new potential customer brings in a nice (expensive) leather tote bag and wants to get their company logo embroidered on it. Actually, they want to add their logo to many of these bags. How would you handle it, given the following: You have never worked on leather. It is a customer-provided product. It is…
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so·cial me·di·a /ˌsōSHəl ˈmēdēə/ noun websites and applications that enable users to create and share content or to participate in social networking --- aka --- something you suspect that you should be doing regularly for your business, but you NEVER have the time and you never know what to post, so you rarely do it More than…
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Hello 2021... And what a long, strange trip it has been, and we are only 12 days into it... Seriously?!? You just can not make this stuff up, right? Here's hoping that common sense prevails, and the world and our country gets back on an even keel soon, no matter which way you lean personally.…
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If you are still in business, my hat is off to you! You are making it in spite of this pandemic. With just a few months left in 2020, you may be looking for ways to connect with new customers and to remind your existing customers that you are in business and ready to create…
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[Updated 3/22/2020] Oh the IRONY - For the first time that I have ever experienced, home-based businesses may have a significant advantage over the businesses that have retail storefronts or brick and mortar locations. I have served business owners in the embroidery and apparel decoration industries for more than two decades. Throughout all that time,…
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The National Network of Embroidery Professionals announced that the Embroidery Mart-ATLANTA trade show will not be held in May, 2020 at the Cobb Galleria Centre. This decision was made after continuous monitoring of the risks and impact of the COVID-19 Coronavirus throughout our country. We have been in constant contact with the Cobb Centre. We…
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How To Get Exactly What Your Customer Wants from Your Embroidery/Apparel Decoration Professional Embroidery and decorated apparel is the largest category in the promotional products industry. If you are a promotional products distributor, it is highly likely that you are talking with customers that need and want to buy apparel with logos on it. It…
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Want people to find you to buy embroidery? That is one of the many benefits of being a member of the National Network of Embroidery Professionals (NNEP)! It PAYS to be a member of NNEP. Here is just one example of this in action... We have potential customers from different areas of the country asking for…
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I just heard from a member of NNEP who is feeling overwhelmed, even frustrated with her business at the moment. She asked, What programs or apps would make my business run better? How can I streamline my daily procedures? I feel like I am not doing things in the most efficient manner... It works, but…
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Remember Flat Stanley? Well, NNEP has the Not Always Flat Hooper Project! Send us a photo of Hooper and we will add his travels with you to the NNEP blog website. Between all of our NNEP members, Hooper is going to be one VERY well traveled mouse! If you do not have a Hooper, order your…
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