People ask, "Why should I join NNEP?" It is a great question. There are many reasons why becoming a member of your national embroidery trade association, a professional organization specifically for embroidery and apparel decoration professionals, is good for your business, one of them being that NNEP helps you make money with your embroidery machine!…
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2020 - It IS kind of a big deal... New year, new decade, new start What does 2020 hold in store for you? More importantly, what can we here at the National Network of Embroidery Professionals (NNEP) do to HELP you move forward in your business? What does moving forward mean? That will be different…
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If you have not heard of or considered offering a company store to your repeat customers, you may want to check into it! A company store, in our industry of custom decorated apparel on-demand, means a web page that is dedicated to a specific customer that offers a simple online shopping solution for that company…
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We talk with NNEP (National Network of Embroidery Professionals) members and many other embroidery and apparel decoration business owners on a daily basis. One of the conversations that comes up nearly daily is some variation on the theme, "My customer is asking me to lower my price, what do I do?" Here is an example...…
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We met with a lot of apparel decorators at the most recent NBM show in Columbus, Ohio. The majority of them do NOT do embroidery in-house. We encouraged these business owners to reach out to NNEP when embroidery jobs came their way, as we would help them connect with embroidery business owners that could be…
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One of the things that has bothered us here at NNEP about our industry for a very long time is how poorly we present our products to our customers and in our business locations. It seems like embroidery and apparel decoration professionals give little to no thought or effort to making their products look appealing,…
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Do you know what the single greatest thing you can do for your business is? Talking to your customers? Nope... Adding another employee or equipment? Nope... Mastering social media? Nope... The greatest thing you can do for your business is to infuse it, and yourself and your staff with NEWNESS. It is attending a real-life…
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Have you ever noticed that lots of people teach you how to get started in this business, including the National Network of Embroidery Professionals, but almost no one has information to help you keep moving forward after you've been in business for three to five years or more? During that first year, you are learning…
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It is a GOOD DAY here at NNEP when our mail carrier (Hi Mike!) shows up with this box - the new GIANT catalog from One Stop, one of the preferred vendors with NNEP. This requires a fresh pot of coffee, and an in-depth perusal of all the new apparel and products now available to…
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More brain food for you - books to help you expand how you think about your business, your customers, and how to get where you want to go! Here is a list of some of the books that I plan to read, or re-read, in the 2nd quarter of 2019. Pick up one of them…
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