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about me
I Help Embroidery Business Owners Stop Guessing and Start Growing
AS SEEN ON:
I Know What It's Like to Feel Invisible
I started where you probably are right now.
A one-woman embroidery business. Juggling family, customer orders, and a business my mom passed down to me — long before online businesses were even an option.
I was proud of the work I was doing. But deep down, I kept asking myself: Why does it feel like no one sees this?
I spent hours trying to figure out what to say, how to attract the right customers, and how to turn beautiful work into consistent income.
I was great at embroidery.
But marketing? That was a different story.
It felt like shouting into the void.
And the worst part? I knew my work was good. I just couldn’t figure out how to get it in front of the right people.
So I did what most of us do—I worked harder. More hours at the machine. More late nights. More saying yes to orders that barely paid.
I was busy. But I wasn’t profitable. And I definitely wasn’t free.
The Turning Point
Everything changed when I stopped trying to figure it out alone and started treating marketing like a system—not a guessing game.
I built a simple monthly plan. I created templates I could reuse. I batched my content so I wasn't scrambling every day.
And slowly, things shifted.
People started finding me. They bought from me. They told their friends. My business went from "barely making it" to "fully booked."
Now I've made it my mission to help other embroidery entrepreneurs skip the years of struggle and get straight to the good part.
A Few Things I Know
to Be True
Your work deserves
to be seen.
You didn’t pour your heart into learning this craft just to stay a secret. The right customers are out there they just need to find you.
Marketing doesn't have to feel gross
You don’t need to be pushy, salesy, or someone you’re not. You just need a simple system and the confidence to show up.
You don't have to figure this out alone.
I’ve walked this road. I’ve made mistakes. And I’ve built the tools to help you move faster than I did.
Being busy isn’t the same as being profitable. Working harder won’t fix a broken strategy. Working smarter will.
A Few Highlights
Along the Way
Co-Founded
NNEP
The National Network of Embroidery Professionals—a community of thousands of embroidery business owners supporting each other and growing together.
Helped Hundreds
of Makers
Through coaching, courses, and done-for-you marketing tools, I’ve helped embroidery entrepreneurs get visible, get confident, and get paid.
Built and Sold Out My Own Products
Online and in-person. I don’t teach theory—I teach what actually worked in my own business
As I said above, Being busy isn’t the same as being profitable. Working harder won’t fix a broken strategy. Working smarter will.
No Strings Attached
Spoken at Industry events, written hundreds of articles for the industry publications and created the Monthly Marketing Toolkit
Spoken on Podcasts and at Industry Events
Sharing what I’ve learned about handmade business marketing with creators around the world.
Created the Monthly Marketing Toolkit
A membership that gives embroidery business owners ready-made marketing content every single month.
When I’m not talking about the business of embroidery…
If it is nice out, I am playing outside with my grandsweetie. If it is an inside day, I am often painting or drawing, reading, making greeting cards for deployed military personnel to send home to their families or making jewelry.
Callie, my ever present dog, is usually snuggled up in her bed, sitting right next to me on her own chair.
I believe in keeping things simple, showing up even when it’s hard, and celebrating the small wins along the way.
And I genuinely love what I do. Helping someone go from “I don’t know what to post” to “I just had my best sales month ever” never gets old.
