National Embroidery Pricing Benchmark™ — 2026 Founding Edition
What Are Embroidery Shops Actually Charging?
Nobody knows. There's no industry standard. No reference point. Just shops guessing in the dark — and pricing accordingly.
NNEP is changing that with the first National Embroidery Pricing Benchmark — a real data study, contributed anonymously by embroidery shops across the country.
The findings publish June 21, 2026 as the State of Embroidery Pricing — 2026 Benchmark Report. More than 90% of shop owners who have already completed the Diagnostic have signed up to receive it.
Nine questions. Two minutes. Your response is anonymous. Complete the benchmark and you're automatically entered in the NNEP drawing on June 2.
Want a shot at the top prizes? Complete both the Benchmark and the Embroidery Pricing Diagnostic. Every shop that completes the study receives the full State of Embroidery Pricing report on publication day — June 21.
Contribute to the Benchmark →What the Study Measures
Nine questions. Three areas. All anonymous.
The benchmark is structured in three short steps. Here's exactly what you'll be asked:
Step 1 — Your Core Embroidery Pricing
- What you charge per piece for a standard left chest embroidery
- What you charge for hat embroidery
- What you charge for digitizing a standard left chest logo
Step 2 — How Your Shop Handles Orders
- Whether you enforce a minimum order size
- Whether you charge a fee for small orders below your minimum
- Whether you charge a rush order fee
Step 3 — About Your Shop
- The pricing method your shop primarily uses
- How many embroidery heads you operate
- Your state or region (optional)
All pricing questions are based on the same standardized order: 12 pieces, one-location embroidery, 5,000–8,000 stitch design. Embroidery charge only — no garment cost.
Why This Exists
The industry has never had this data. It needs to.
Right now, every embroidery shop is pricing in isolation. No benchmarks. No market reference. No way to know if your rates reflect the real cost of doing this work — or if you're undercutting yourself without realizing it.
When you contribute to the benchmark, you're helping build something the industry has never had:
- A real market reference for what shops actually charge
- Data that shows where pricing is consistent — and where it isn't
- An annual industry study that gets stronger every year
- A tool every shop can point to when holding their price
All responses are anonymous and aggregated. No shop name is collected. No individual response is published. The report shows distribution ranges across the full dataset — not averages, not outliers.
This is the first time the industry has asked this question out loud.
Complete the study and you'll receive the full State of Embroidery Pricing report on June 21 — the first industry benchmark of its kind, from NNEP. Complete both the Benchmark and the Diagnostic for a shot at the top prizes in the NNEP drawing on June 2.
Add My Data →Complete the Benchmark Survey
Takes 2 minutes. All responses are anonymous.