Embroidery Pricing Diagnostic
You’re in. Your data is part of the 2026 Benchmark.
While you’re here — take 5 minutes to check your own pricing system.
The benchmark shows what shops across the industry charge. The diagnostic shows whether your pricing system is built to capture it.
They answer different questions. Both are worth knowing.
by NNEP
Most embroidery shops don’t have a pricing problem. They have a pricing system problem – and it’s costing you money on orders you are already producing.
Right now, you’re quoting jobs, adjusting numbers, and reacting to customer pressure… But without a consistent structure behind those decisions, you are likely:
- Underpricing more often than you realize
- Inconsistent from one order to the next
- Letting profit margin leak without seeing where
And most of this is happening without a clear way to see it.
Answer a short set of questions based on how you currently price real orders.
This will show you exactly where your pricing is breaking down.
Not in theory — in the way your shop actually prices real orders.
Inside the diagnostic, you’ll evaluate how your business handles:
- Pricing decisions under real-world pressure
- Stitch count vs actual pricing logic
- Labor, overhead, and margin coverage
- Consistency across quotes and jobs
In just a few minutes, you’ll see whether your current pricing approach is:
- Supporting real profitability
- Quietly costing you money on everyday orders
- Creating risk you haven’t identified yet
- Breaking down across the key drivers of embroidery pricing
This not a calculator.
And it's not a one-size-fits-all formula.
It’s a structured way to see where your pricing decisions are inconsistent — and why.
If you’ve ever wondered whether your pricing is actually working…
This is where you find out.
If your pricing is inconsistent, your profit margins are too.