Resources from Jennifer Cox’s conversation with Marshall Atkinson on his “How Do I…?” Podcast
Don’t quote stitches. PRICE the order.
Thanks for listening. Before you quote your next embroidery order, pull up one you’ve already finished. What did you charge? What did it cost to do the work? What was left?
1. Review one completed order
Use the one-page Job Profitability Worksheet to add up what you charged and what it cost to do the job. Include your own time, then see what was left after the costs you entered.
2. Check your pricing system
Once you’ve looked at one order, look at how you price work across your shop. Take the free NNEP Pricing Diagnostic to get your overall score out of 20.
3. Get your free report
After you see your Diagnostic score, read the State of Embroidery Pricing 2026 as your homework. See where pricing broke down for shops in the study, then pick one thing to check before your next quote.
Enter your email to get the free report.